Marketing Communications Manager – Luxury Fashion & Lifestyle (Kerobokan)

Are you a motivated candidate with a strong marketing background and interested in the fashion industry? An award-winning and internationally recognized label, art space, and lifestyle brand is looking for a marketing communications manager to join their dynamic team immediately. The perfect candidate will have a strong track record of growth and brand development in a luxury brand and an out-of-the-box strategic ability to set the brand apart from other players in the field.

You will be in charge of developing and executing multi-platform communications strategy in line with the brand direction to drive sales and widen the company’s success. 

You will develop compelling media content and lead the planning and implementation of PR and initiatives related to the brand. 

Requirements :

• Local and Expat candidates will be considered
• Bachelor’s Degree in Communications, Journalism, Public Relations or relevant field
• A minimum of 5 years experience in a similar role
• Have a keen interest in fashion
• Has a measurable understanding of luxury branding
• Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel
• Strong knowledge of content development and SEM
• A strong network of PR and media contacts would be highly advantageous
• Exceptional verbal & written communication skills
• Attention to detail, including a proven ability to simultaneously manage multiple competing priorities
• Excellent interpersonal skills and are adept at building relationships with different stakeholders
• A deep understanding of the brand and its history
• Managerial / Leadership skills
• Problem-solving skills
• Pro-active and taking initiative
• Must be adaptable to change of strategy, ideas, and systems

Responsibilities :

• Build direct marketing plans, targeted campaign, and activated channels to the end of driving consumer awareness and preference, increasing market share and building broader portfolio and brand awareness
• Advertise our company and products/services on various media and execute mail marketing
• Conduct analysis to determine the effectiveness of each marketing campaign, and report key finding to stakeholders

Social Media Content Management

• Overseeing and development of the overall content strategy for an enterprise, as well as marketing campaigns and implementing these on all platforms
• Coordinate with project manager, designers and social media to make sure the key marketing campaign
• Produce marketing copy website & social media
• Building relationships with potential and existing customers through social media networks
• Monitor corporate website and content social media pages 

Public Relation and Visual Asset Management  

• Taking care digital marketing and e-commerce activities to contributing to public relation activities for the brand
• Maximize the efficiency of the CRM data and software to improve customer care
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team
• Promote company’s products and services during event
• Perform competitive research to understand what’s happening in the market and incorporate your finding into each campaign for better result
• Facilitate cross-functional communication among project stakeholder

BENEFITS :

• Salary according to experience + BPJS