Digital Marketing Specialist – Fabric Handbags Company (Remote)

One of Bali’s specialists in crafting high-quality, fabric handbags, using recycled and upcycled fabrics, is searching for a Digital Marketing Specialist to join their team immediately. 

The ideal candidate must make a significant impact and contribute to the growth of a young and innovative brand, someone creative, proactive and dynamic, who can work independently, in a fast-paced industry and who is knowledgeable and responsible. This role will report directly to the Director.

Requirements: 

• Open for local or expat candidates
• Open for freelance or part-time.
• Working arrangement : Monday to Friday, with flexible working hours (4-6 hours) a day. 
• Bachelor’s Degree in Marketing, Communications, or a related field, (or similar courses/qualifications).
• Min. three years experience in digital marketing, preferably in the fashion or retail industry.
• Strong understanding of digital marketing tactics and tools, including social media management platforms, email marketing software, and analytics tools.
• Excellent written and verbal communication skills in English, with a keen eye for detail and creativity. Native or bilingual/ proficient
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Experience in the Fashion Industry is a plus.
• Previous experience in handling the South East / Australian market is a bonus.
• Passion for sustainability and ethical fashion, with a genuine interest in promoting eco-friendly products and practices.

Responsibilities:

• Plan the Instagram feed weekly using Later, ensuring visual and caption content includes a mix of original, influencer, and “inspo” content aligned with the social media strategy. Aim for 5 posts and at least 2 reels per week, along with 2-3 stories daily.
• Maintain an updated Facebook page by regularly posting content.
• Send out one email newsletter weekly using Klaviyo.
• Prepare a monthly social media report, encompassing affiliates, influencers, and email marketing efforts. Propose strategy changes for the following month based on insights from the report.
• Write at least 1 blog article per month (additional articles are welcome if inspired).
• Craft compelling copy for all platforms, including social media, email marketing, website, and blog.
• Manage relationships with influencers and affiliates.
• Provide support during photoshoots and assist in production (typically twice a month in Canggu).
• Update the website as needed, particularly on Shopify.
• Manage Pinterest presence.
• Utilise social media planning tools such as Planoly, Later, and Preview, along with design tools like Canva and Lightroom or Photoshop.
• Utilise email newsletter platforms like Klaviyo or Mailchimp.
• Familiarity with Shopify platform.

Benefits:

Competitive base salary + BPJS