Are you a highly proactive and agile candidate searching for a remote role? A data-driven marketing agency based in Singapore is searching for a Senior-Level Performance Manager (Programmatic) to join their team immediately.
Successful candidates will be reporting to their media team in Singapore and working full-time Monday to Friday 9 am-6 pm. (Singapore time) This role will consist of managing and executing performance campaigns for key clients within the agency.
Requirements:
- Local candidates only
- Senior-level candidates required
- Min 2 years experience in managing performance campaigns, with hands-on experience of activating programmatic campaigns in DSP platforms (More experienced candidates will also be considered at Manager level)
- Past experience with managing Search (Google Ads) or Social (FB / IG) campaigns would be a plus
- Experience creating, executing, and optimizing successful paid marketing / programmatic campaigns
- Understanding the role of media within the customer journey from building awareness, to driving engagement, nurturing, and converting into leads and pipeline
- Bachelor’s degree in a Marketing / Tech related field or equivalent professional experience
- Deep interest in digital marketing and innovation within the industry
- Ability to analyse and assess campaigns and deliver thoughtful recommendations or solutions
- Good interpersonal, presentation, and negotiation skills
- Experience in data analysis with a high level of comfort discussing and presenting results
- Strong Excel / Google Sheets skills and hands-on experience with Google DataStudio
- A proactive and organized self-starter with a flexible and agile approach
Responsibilities:
- Candidates will be reporting to the media team in Singapore
- Manage and execute performance campaigns for key clients within the agency
- Development of monthly media and testing plans in line with client objectives
- Supporting Performance Lead / Media Director on strategic planning, new business proposals, and tactical planning
- Hands-on management of programmatic campaigns within DSP platforms (DV360, Adobe)
- Coordination with DSP partners who provide a managed service and direct buys with publishers (MediaMath, Quantcast, etc.)
- End to end campaign execution from campaign setup, daily tracking, bid optimization, creative updates, and reporting
- Trafficking of creative for campaigns within Ad Servers
- Liaising with the client, creative team, account leads, and internal stakeholders for ongoing campaign updates
- Respond to client (internal and external) briefs in alignment with Performance Lead / Media Director
- Reporting of digital campaigns and updating dashboards to assess performance against goals (key metrics and KPIs) on a regular basis
- Attend meetings and present on-time reports to clients or internal stakeholders on key metrics and agreed KPIs with an evaluation of performance and recommendations for growth/improvement
- Keep up to date on the latest digital trends and technology updates and provide POV on how these could be used to benefit our client’s media/marketing activity
Benefits:
- Salary based on experience