Are you a highly- driven individual with extensive experience in Marketing? A Bali based Business Development Group is looking for a Brand Strategist to join their team immediately.
The ideal candidate will be responsible for conducting extensive research, analysing, and presenting to the company and briefing creatives. You must be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
Requirements :
- Local candidate only.
- Min. 3-5 years of proven experience as a Brand Strategist or a related role in marketing and branding.
- Bachelor Degree in Marketing, Advertising, Business, or a related field.
- Knowledge of social media platforms and strategies to engage and grow an audience.
- Strong analytical skills with the ability to derive insights from market data and consumer behaviour.
- Creative mindset and ability to craft compelling brand stories and messaging.
- Exceptional communication and writing skills to effectively convey brand guidelines and marketing strategies.
- Proficiency in data-driven thinking and using data to drive decision-making.
- Previous experience in designing and executing successful promotional campaigns.
Responsibilities :
- Gathering sales feedback and conducting in-depth analysis of consumer behaviour, market trends, and competitive landscape to identify key insights and opportunities.
- Developing a clear and compelling differentiation strategy to position the brands uniquely with successful USP’s in the market, catering to the needs and desires of the target audience.
- Creating comprehensive guidelines for the company’s voice and tone across all platforms, including online and offline channels.
- Collaboration with the Creative and Execution Team.
- Developing a multifaceted social media strategy encompassing platform selection, content planning, and audience engagement to amplify brand presence and resonance.
- Conducting thorough campaign performance analysis, scrutinising metrics and user interactions, to derive actionable insights for refining strategies, maximising engagement, conversions and resonate with our target audience and enhance brand awareness.
Benefits:
- Competitive salary according to experience + BPJS
