Senior Digital Media Buyer – Digital Media Agency (Remote)

An independent digital media and communications agency, providing end to end digital consultancy, strategy, and delivery for clients of all sizes is looking for a Senior Digital Media Buyer to join their team immediately.

The ideal candidate will be responsible for the planning, execution, and optimisation of our social media advertising campaigns. This role requires a strategic thinker with a deep understanding of social media platforms, audience targeting, and data analytics. The ideal candidate will have a proven track record in managing social media ad campaigns, particularly on Meta platforms (Facebook and Instagram), and possess strong analytical and technical skills.

Requirements :

• Open for local and expat candidates.
• Bachelor’s Degree in Marketing, Advertising, Communications, or a related field.
• Minimum three years of experience in social media buying and planning, with significant experience on Meta platforms (Facebook and Instagram).
• Proven experience managing large-scale social media advertising campaigns.
• Strong understanding of social media platforms, advertising formats, and audience targeting.
• Proficient in using advertising tools such as Meta Ads Manager, and familiar with other platforms like Twitter Ads, LinkedIn Campaign Manager, etc.
• Technical proficiency in implementing and utilising Facebook Pixel, Conversion API, custom conversions, and event tracking.
• Excellent analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics).
• Creative thinker with the ability to generate innovative campaign ideas.
• Strong communication and negotiation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with programmatic advertising.

• Certification in digital marketing or social media advertising (e.g., Facebook Blueprint, Google Ads Certification).

Responsibilities :

Campaign Strategy and Planning:

• Develop comprehensive social media advertising strategies aligned with business goals.
• Identify target audiences and create detailed media plans that maximise reach and engagement.
• Collaborate with the content team to align advertising strategies with overall social media content plans.
  

Buying and Execution:

• Manage the end-to-end process of social media ad buying, with a particular focus on Meta platforms (Facebook and Instagram).
• Utilise Meta Ads Manager to set up, monitor, and optimise ad campaigns.
• Implement detailed audience targeting using Meta’s advanced targeting options, including custom audiences, lookalike audiences, and detailed demographic and interest-based targeting.
• Set up and manage ad budgets, bidding strategies, and campaign schedules to ensure effective spend and performance.
• Leverage dynamic ads, carousel ads, video ads, and other ad formats to maximise engagement and conversions.
  

Technical Proficiency:

• Implement Facebook Pixel and Conversion API for tracking user interactions and conversions.
• Set up and manage custom conversions and events to measure campaign effectiveness.
• Conduct A/B testing on ad creatives, audience segments, and placements to optimise performance.
• Utilise Meta’s automated rules and campaign budget optimisation (CBO) features for efficient budget management and campaign scaling.
• Stay updated with the latest features and updates in Meta Ads Manager, including changes in privacy policies and their impact on ad targeting and measurement.
  

Performance Tracking and Reporting:

• Analyse and report on campaign performance using metrics such as impressions, clicks, conversions, and ROI.
• Use data-driven insights to adjust and improve ongoing campaigns.
• Prepare detailed reports and presentations for internal stakeholders.
  

Budget Management:

• Manage and allocate the social media advertising budget effectively.
• Track spending and ensure campaigns are delivered within budget.
  

Continuous Improvement:

• Stay up-to-date with the latest trends and best practices in social media advertising.
• Conduct A/B testing to optimise ad creatives, placements, and targeting.
• Explore and experiment with new advertising opportunities and platforms.

Benefits: 

• Competitive salary and standard government benefits.  
• Paid time off and holidays.
• Opportunities for professional development and growth.