SEM Specialist (Canggu)

A full service production agency, with several sister brands, in Canggu is looking to hire an SEM expert to manage all pay-per-click (PPC) marketing activities for all the brands. 

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Facebook and Instagram across the group’s diverse brands and industries, as well as other search and display marketing engines. 

A successful SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

•         Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
•         Track, report, and analyze website analytics and PPC initiatives and campaigns
•         Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
•         Optimize copy and landing pages for paid search engine marketing campaigns
•         Perform ongoing paid keyword discovery, expansion and optimization
•         Research and analyze competitor advertising links

Requirements

•         Proven SEM experience and success managing PPC campaigns across Google, Facebook and Instagram
•         Well-versed in performance marketing, conversion, and online customer acquisition
•         Up-to-date with the latest trends and best practices in search engine marketing
•         In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
•         Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
•         Strong analytical skills and experience generating SEM reports
•         Familiarity with A/B and multivariate experiments
•         Working knowledge of HTML, CSS, and JavaScript development and constraints
•         BS/MS degree in Marketing or a quantitative, test-driven field
•         Local or expat candidate will be considered

BENEFITS:

• Attractive base salary