Global CRM Manager – Luxury River & Yacht Cruises (REMOTE)

Are you a highly driven individual with extensive experience in customer relations? A recognized global leader in luxury small ship cruises is searching for a Global CRM Manager to join their team immediately.

The ideal candidate is responsible for identifying opportunities to grow the customer base and build positive relationships with new clients. 

Requirements :

• Min. Bachelor degree in Business, Hospitality Management or equivalent, Master’s degree preferred
• 3-5 years of proven CRM experience managing a database system and driving campaign performance, preferably in hospitality or e-commerce industries 
• Confident communication skills to manage stakeholders at different levels, ability to positively influence people across the organization (operations, reservation, sales)
• Extensive cross functional collaboration skills
• Exceptional organizational, leadership, and problem solving  
• Excellent project management skills
• Analytical data-driven and well-versed
• Excellent English speaking and writing skills
• Proficency in Zoho CRM, MS Excel, database SQL, and basic understanding of HTML
• Team player with positive learning attitude
• Detail oriented 

Responsibilities :

• Contribute to the corporate marketing strategy and achieve overall business objectives by driving customer and loyalty member profitability 
• Review the existing CRM strategy and architecture
• Work with technical partner to improve the current CRM system ZOHO
• Propose strategy to improve customers’ data collection from all touchpoints (Marketing, Sales, Reservations to Operations)
• Maintain and improve data management processes and accuracy 
• Educate and train all CRM users across reservations, sales and operations the significance of the accurate CRM data Capture and how it allows the business to make the right decisions
• Set and achieve yearly KPI’s for accurate data capture by vessel
• Partner with different stakeholders and keep them informed about upcoming data management and CRM initiatives
• Work closely with Global Digital Marketing Manager and Content Manager to set up email automation campaign to drive conversation/cross-sell 

Benefits: 

Salary according to experience + BPJS