Digital Marketing Manager – Women’s Online Accessories (Canggu)

Are you a talented individual with solid experience in the Fashion Accessories Industry? One of Bali’s leading online fashion brands specialising in leather goods is looking for a Digital Marketing Manager to join their team immediately. 

The ideal candidate will be responsible to run the strategy & day-to-day management of marketing from their initial ideation to implementation and eventual completion and create the marketing content calendar, content marketing strategy and marketing campaign briefs among many other tasks. You will also be responsible for measuring the effectiveness of various marketing campaigns.

Requirements :

• Open for local candidates.
• Min. five years experience in Marketing Experience.
• Strong work ethic, responsible and always looking to learn and get better.
• Strong analytical skills, loves data and is results-driven.
• Extremely creative and loves brainstorming new ideas.
• Excellent written verbal, and copywriting skills.
• Strategic thinker and very curious.
• Entrepreneurial spirit, egoless nature and thrives in a start-up environment.
• Up-to-date with the latest pop culture. references and on the pulse with all viral trends.
• In-depth knowledge of all social media platforms & Klaviyo.
• Strong leadership skills.
• Growth-mindset oriented.
• Proactive and self-starter.
• Interest in the Leather industry.

Responsibilities :

Strategy 

• Developing innovative growth strategies that drive customers to our website and social channels, across all digital channels- influencers, TikTok, social media and paid ads.
• Delivering effective, cohesive, and engaging brand messaging that is consistent throughout all platforms.

Campaign & E-Comm Management

• Developing marketing briefs for our product/brand campaigns and working closely with all marketing channels to execute a thorough 360* marketing campaign.
• Project managing campaign deliverables from all marketing channels, from strategy to execution.
• Copywriting for all brand communication such as product/brand campaigns, IG, email and website.
• Creating and maintaining our marketing content calendars in collaboration with channel leads.
• Managing company website (including copy, content & visual merchandising).

Email Marketing

• Responsible for overall email marketing strategy, and execution with support of our graphic designer and copywriter.
• Spot opportunities to grow our email list, and work cross-functionally to implement opportunities.
• Spot opportunities to maximize our average order value and the lifetime customer value in our automated flows.
• 6-10 Newsletters Monthly based on Strat Calendar (plan, design, write, schedule).
• Monthly E-Marketing KPI Summary.
• Managing/Monitoring/Updating all email flows, email segments & customer communication touchpoints.

Data Analysis and KPI Reporting

• Measuring, reporting, and recommending on all digital marketing campaigns performance.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Managing metrics from platforms like Shopify Analytics, Google Analytics and Triple Whale.
• Collaborating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Creation of UTM Campaign links for all channels, managing the team so all links sent from the brand are trackable, and correctly input.

Leadership

• Managing the marketing team & marketing contractors.
• Hiring and training team members, setting deadlines and conducting performance reports.
• Completing performance evaluations for employees and contractors.
• Project managing the marketing team to execute marketing campaign deliverables.

Tertiary Responsibilities 

• Supporting all of our photoshoots with our in-house photographer.
• Support the direction, shoot brief, shot list, coordinating models and location and on the day support.
• Product Development input & support.
• Sampling & Production support.

Benefits: 

• Attractive base salary + BPJS